Advanced compared with Custom Rock
What each company says about itself, row by row, read from customrock.com and this site on 10 September 2026.
Two makers, in their own terms.
Advanced Formliners. Makes concrete formliners to order in Sparta, Wisconsin, and distributes thin brick.
Custom Rock Formliner. Makes plastic and urethane formliners and the EZ-Brik thin brick template.
Side by side.
Where a fact is not on customrock.com, the cell says so. Nothing here is a claim about anyone's quality or price.
| Row | Advanced Formliners | Custom Rock Formliner |
|---|---|---|
| Where made | Sparta, Wisconsin. Every liner is made to order. | St. Paul, Minnesota, with a Texas facility named on the about page. |
| Liner materials offered | The site names the liner lines: Solocast and Solocast Seamless for single use, Flex2Fit for multi-use. Ask your rep for the material on a given line. | Urethane elastomer, ABS plastic, polystyrene, and EPS foam. |
| Single-use and multi-use lines | Solocast (single-use thin brick formliner), Solocast Seamless (pattern liners) and Flex2Fit (multi-use thin brick formliner). | Polystyrene for single use, ABS and urethane for multi-use. Pattern pages list Duraform and Cut-Lite, Multi-Lite and Hi-Lite. EZ-Brik is single use. |
| Thin brick formliner | Yes. Solocast, single-use, and Flex2Fit, multi-use, which seals around brick that varies with no ledge. | Yes. EZ-Brik, a single-use polystyrene template for modular, utility and Norman brick. |
| Seamless or sheet-joint approach | Solocast Seamless pattern liners are built so the sheet joint does not show, with starter and ender sheets so nothing is trimmed in the bed. | Not stated as a system. Their formliner page cites seam precision and repeatability across long walls. |
| Pattern families offered | Stone, brick and masonry, wood, fluted and ribbed, geometric, and custom. | Brick, fluted ribs, fractured fin, stones, texture and wood in plastic and urethane, and thin brick patterns in closure, modular, Norman and utility. |
| Custom pattern from a drawing | Yes. From a drawing, a photo or a physical sample. The profile is confirmed before any liner is cut. | Yes. Architectural drawings, CAD files, sketches, texture references or artwork. |
| Matching an existing profile by scan | Yes. Advanced scans a standing structure on site, pattern, texture and depth, and replicates the profile. | Scanning of real materials, 3D scanners and photogrammetry are listed in their process. Scanning a standing wall on site is not stated. |
| Spec sheets without a form | Yes. Every pattern and model spec sheet downloads with no form. | Yes. Pattern pages carry a data sheet PDF, and application guides and sample specifications sit on the resources page, with no form. |
| Thin brick distribution | Thin brick from five makers, with exclusive US rights to King Klinker. | Yes. MetroBrick, Endicott and Summitville. |
| Accessories for brick beds | Yes. Caulkless corners and returns, arches and arch returns, underlayment and banding courses, indexed to the brick coursing. | EZ-Brik foldable corner liners and corner bricks, with corner and edge cap parts per brick size. Arches are not stated. |
| Calculators and tools | Specification builder, spec hub, brick calculator, brick and liner matcher, liner sheet calculator, draft and depth checker, pattern compare, sample box, and a lead time and freight quote. | Not stated as tools. The thin brick page offers takeoffs and brick layouts as a service. |
| CEU courses | Yes. Lunch and learn sessions, ALA and AIA approved and meeting NCARB standards, in person or virtual, and a plant tour. | Not stated on their site. |
| Countries served | United States, Canada, Mexico, Australia, and jobs around the world. | Not stated as a list. The about page cites US DOT and North American work. |
Any pattern, made to order
Advanced will match a pattern a specifier already knows from any maker, Custom Rock Formliner included, from a sample, a drawing or a scan.
The labor is in the edges
Corners, returns and arches come as parts indexed to the brick coursing, so the bed goes together without cutting them from scrap.
Three questions, answered.
- Can Advanced match a Custom Rock Formliner pattern?
- Yes. Send a sample, a drawing or a photograph, or have Advanced scan the standing profile on site. Every liner is made to order in Sparta, Wisconsin, and the profile is confirmed with you before any liner is cut.
- Does Advanced make single-use and multi-use liners?
- Yes. Solocast is the single-use thin brick formliner, Flex2Fit is the multi-use thin brick formliner that seals around brick that varies, and Solocast Seamless pattern liners are built so the sheet joint does not show.
- Where are Advanced formliners made?
- In Sparta, Wisconsin, at 300 Sherry Lynn Lane. Every liner is made to order there, and thin brick from five makers ships from the same place.
Sources, checked 10 September 2026
Every Custom Rock Formliner cell was read from these pages on that date. Their site may have changed since. The Advanced column repeats what this site already says.
- https://www.customrock.com/
- https://www.customrock.com/about
- https://www.customrock.com/formliner
- https://www.customrock.com/plastic-formliner
- https://www.customrock.com/thin-brick
- https://www.customrock.com/pattern
- https://customrock.com/pattern/categories/urethane-patterns/stones-urethane-patterns/ashlar-stone-stones-urethane-patterns/
- https://www.customrock.com/resources
- https://customrock.com/single-use-vs-multi-use-formliners.php
- https://customrock.com/pdf/EZ-Brik%20Application%20Guide.pdf
More comparisons.
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